Workflow Consultants.ai
The Team

You'll talk to us.

Two partners. Decades each, in the rooms where the calls actually get made. No account managers, no hand-offs to juniors. The people you scope with are the people who write the code, sign off on the architecture, and answer the phone at 11pm if a deploy goes sideways.

25+ yrs
Matt, production engineering & DevOps.
20+ yrs
Mike, account leadership, marketing, AI workflow integrations.
№ 01·The builder

Twenty-five years cleaning up other people's infrastructure.

Matt runs the build side of the practice. Architecture, infrastructure, the call on which systems live or die. Twenty-five-plus years writing production code and holding a dozen-plus technology certifications, most of it in the seat where "it works on my machine" is not an acceptable answer.

He's hired most often to resolve systemic issues, the kind that accumulate over years, through the actions and oversights of others. Cloud networks that slowed and destabilized after a chain of migrations. Infrastructure that nobody fully documented. Databases that nobody benchmarked. He rebuilds the spine with Terraform, automates the parts that should never have been manual, and leaves it boring enough to run without him.

He writes the code. He reviews the code. He's still the one on call when something breaks at 11pm. That's not a marketing line, it's how the practice is structured. There is no one to escalate to.

"Most AI problems are data problems wearing a costume. Most data problems are infrastructure problems wearing a costume. Start at the bottom."
Focus areas
Infrastructure as Code
Terraform-first. Rebuilds messy cloud networks into something documented, repeatable, and auto-scaling.
DevOps & CI/CD
Pipelines that ship safely without a war room. The boring kind that lets the team take a weekend.
Database optimization
When queries crawl and the cloud bill spikes, the answer is usually a few indexes and a re-read of the query plan.
AI agent infrastructure
Production-grade LLM workflows. Retrieval, evals, guardrails, the boring parts.
Zero-trust & security audits
Comprehensive reviews, datacenter to network to users. Most clients have at least one finding they didn't expect.
Systemic cleanup
Hired in after a string of vendors and migrations to figure out what's actually broken, and stage the fix.
Career, selected
2024 → Co-founder · CEO / CTO
Workflow Consultants.ai
Current
Ongoing Founder · DevOps Lead
419 Technology · Toledo, OH
DevOps
Recent Infrastructure rebuild
Wiser Education & Simulation, Terraform-automated network, database tuning, auto-scaling
Med Ed
Recent Emergency recovery
IMCO, back online in under two days after a multi-week outage projection
Mfg
25+ yrs DevOps, infrastructure, systemic cleanup
A dozen-plus certifications. Full résumé at resume.mattarmstrong.cloud
Career
№ 02·The operator

Forty years of software. Started on a Commodore 64.

Mike started programming on a Commodore 64 in 1982. He's been shipping software, marketing, and customer outcomes ever since. Inside this practice he runs accounts and project management, and translates between "what the business actually needs" and "what the engineers will build."

He's led secure global technology work for some of the largest companies in the country, General Motors, ACDelco, Marathon Petroleum, Henry Ford Health System, Dana, NAMSA, across digital marketing, eCommerce, custom CMS, intranets, and full-stack development. He's the Senior Account Executive in the room when Fortune 500 multi-million-dollar accounts get scoped, and the project manager when they get delivered.

If you're scoping work with us, Mike is the one asking the uncomfortable questions: who actually does this today, what happens when they're out, where does the spreadsheet live. The answers shape what we build, and just as often, what we refuse to.

"I've watched marketing, tech, and the customer for forty years from three different chairs. The best software gets built when one person can speak all three languages."
Focus areas
Account leadership
Senior AE on Fortune 500 multi-million-dollar accounts. Owns the relationship from intro call to year-three renewal.
Project management
Scopes the work, picks the milestones, runs the standups, and won't let a project ship until the team can describe the change in their own words.
AI workflow integrations
Google AI Certified. Pairs marketing, sales, and ops processes with the right LLM-powered automations, and the guardrails to keep them safe.
Marketing & brand
Fractional CMO chops. Brand development, B2B/B2C campaigns, marketing automation, SEO/SEM, digital and traditional media.
Cybersecurity & data
Zero-trust thinking from the operator's seat. Knows what data actually moves the business, and where it has to be locked down.
Legacy migrations
Decades of moving systems off the things that have to die, databases, intranets, CMS platforms, without losing the institutional knowledge along the way.
Career, selected
2024 → Co-founder · CIO
Workflow Consultants.ai
Current
Ongoing Account & Project Management Lead
419 Technology · Toledo, OH
Practice
2015 Speaker, APAC Conference
Asian Pacific Automotive Aftermarket · Melbourne, "New Business Development Through Digital Strategies"
Speaker
Career Senior Account Executive
Fortune 500 multi-million-dollar accounts, GM, ACDelco, Marathon Petroleum, Henry Ford Health, Dana, NAMSA
Enterprise
Recent Marathon Petroleum DAM
Secure global digital-asset-management system, 100+ years of historical records, now searchable across legal, finance, and marketing.
Energy
Awards CARRY Award · ACDelco
ACDelco's most prestigious award, Global Centennial Celebration campaign. Plus many marketing & advertising awards over the years.
Award
Foundation Visual Communications Technology, B.S.
Bowling Green State University · Bowling Green, OH
Education
Division of labor

Two seats, one engagement.

We don't tag-team to look impressive. We split because building software is two distinct jobs, understanding the work, and writing the system, and most projects fail because one of them gets shortchanged.

M
Michael Dempsey
The operator

Owns the relationship.

  • Senior account lead. Scopes the work, sets expectations, runs status, the hard conversations included.
  • Maps the real workflow. Marketing, sales, ops, finance, he's sat in all four chairs in a career, so he asks the right questions.
  • Owns project management. Milestones, dependencies, rollout. Won't sign off until the team can describe the change in their own words.
  • Pairs AI workflow integrations to the actual business. Google AI Certified; he knows which automations earn their keep and which are theater.
+
M
Matt
The builder

Writes the system.

  • Owns architecture. Picks the spine, data model, services, what's allowed to fail.
  • Writes the code. Reviews the code. On call when it breaks.
  • Calls build-vs-buy. Will recommend an off-the-shelf tool over a custom build when it's the right answer.
  • Maintains. If we built it, we keep it running. No hand-off to a junior nobody warned you about.

What we've been writing.

All posts →
Start a conversation

What would you fix at work if you could just wave a magic wand?

30 minutes, no pitch. Mike runs the call. You describe the problem. We tell you honestly whether we can help, and roughly what it'd take.